Portfolio Pacing · June 2026

Real Estate Portfolio
Month-to-Date Update

Where June spend stands against the reallocated June budget on Day 24 of 30 — and what to do about it.
3 Clients|June 1 – 24, 2026|80.0% of month elapsed
Portfolio · Section 01

Portfolio at a Glance

3 accounts share a $10,000 combined June envelope — the reallocated June plan that deliberately trimmed spend to redirect dollars into higher-return Q4 months. As of Day 24, the portfolio is overpacing by $1,529 — a 19.1% lead on pro-rata target. All 3 accounts are running over pace; at this rate June closes ~$1,911 above budget, eroding the reallocation.
June Budget
$10,000
Combined 3-client envelope
MTD Spend
$9,529.11
Days 1–24 actual
vs Pace Target
+$1,529.11
19.1% over pro-rata
Projected Month-End
$11,911
+$1,911 vs budget at current pace
Client June Budget MTD Spend Target (Day 24) Variance Projected EOM vs Budget
Real Estate Post $4,000 $3,829.11 $3,200.00 +$629.11 (+19.7%) $4,786 +$786 (+20%)
Addresses of Distinction $2,500 $2,081.06 $2,000.00 +$81.06 (+4.1%) $2,601 +$101 (+4%)
Hall Signs $3,500 $3,618.94 $2,800.00 +$818.94 (+29.2%) $4,524 +$1,024 (+29%)
Portfolio Total $10,000 $9,529.11 $8,000.00 +$1,529.11 (+19.1%) $11,911 +$1,911 (+19%)
By Client · Section 02

Client-by-Client Pacing

Each card shows MTD actual vs the pro-rata target for Day 24 (80.0% of the month). The black tick on each bar marks where spend should be today.
Real Estate Post
CID 4631988316 · $30K annual envelope
20% Over Pace
MTD Pacing $3,829.11 / $4,000 June budget
$3,829 (95.7%)
$0 $4,000
June Budget
$4,000
MTD Spend
$3,829
Day 1–24
Target (Day 24)
$3,200
Variance
+$629
19.7% over
Budget-Safe Daily
$28
vs $160 current
Context: Running hot against the reduced June budget. Daily run rate is $159.55 vs the $28.48 it would take over the final 6 days to land exactly on the $4,000 plan. June was intentionally cut from $6,000 to $4,000 (2.18 ROAS, ~1% IS lost to budget) to free dollars for higher-return Q4 months. Overspending here re-spends money already earmarked for October–December. Consider trimming daily caps unless current-month IS-lost-to-budget has jumped materially.
Addresses of Distinction
CID 6183012651 · $30K annual envelope
4% Over Pace
MTD Pacing $2,081.06 / $2,500 June budget
$2,081 (83.2%)
$0 $2,500
June Budget
$2,500
MTD Spend
$2,081
Day 1–24
Target (Day 24)
$2,000
Variance
+$81
4.1% over
Budget-Safe Daily
$70
vs $87 current
Context: Effectively on pace — the healthiest account in the portfolio this month. Daily run rate is $86.71 vs $69.82 to land exactly on the $2,500 plan, so it projects ~$101 over. June was cut from $3,500 to $2,500 because June CPL ran ~4× the post-pivot average; the pickup vs May (when it was 53% under) is welcome, but watch that the extra spend is converting at an acceptable CPL and not drifting back toward that $152 level.
Hall Signs
CID 8378921672 · $50K annual envelope
29% Over Pace
MTD Pacing $3,618.94 / $3,500 June budget
$3,619 (103.4%)
$0 $3,500
June Budget
$3,500
MTD Spend
$3,619
Day 1–24
Target (Day 24)
$2,800
Variance
+$819
29.2% over
Budget-Safe Daily
$0
vs $151 current
Context: Already past its full June budget with 6 days left, and projecting ~$1,024 over. Daily run rate is $150.79; the account would need to go dark for the rest of the month to land on plan. June was deliberately held at $3,500 (only 0.7% IS lost to budget — the month is rank-constrained, not demand-constrained), so extra dollars are mostly buying low-return auctions. ROAS this month is strong on the books (≈7.5 MTD), but trim daily caps to protect the Q4 reallocation unless there's a clear reason to let it run.
The Read · Section 03

What the Numbers Say

All three accounts overpacing in the same month, against budgets that were just cut, is the mirror image of May. The risk now is overspend, not shortfall — and the dollars at stake were earmarked for Q4.
Pacing pattern
Hall Signs at +29%, Real Estate Post at +20%, Addresses of Distinction at +4%. If the pace holds, June closes $1,911 over the $10,000 budget.
Why it matters
June was deliberately trimmed (RE Post $6K→$4K, AoD $3.5K→$2.5K) to move dollars into higher-return Q4 months. Overspending June re-spends money already promised to October–December.
What to verify
June is a low-IS-lost-to-budget month for all three (1.0% / 22% / 0.7%). Confirm whether the overspend is buying incremental rank at acceptable return, or just inflating CPC. If it's not earning, trim daily caps to preserve the Q4 envelope.
Action · Section 04

This Period's Moves

Protect the budget first, judge return second. With 6 days left and all three over pace, the default move is to ease caps unless the data says the extra spend is earning.
  1. Check return on the overspend — last 7 days — for Hall Signs and Real Estate Post. If incremental spend is holding ROAS/CPL at or above the account average, a modest overshoot may be worth it. If marginal dollars are buying low-return clicks, trim.
  2. Trim daily caps on Hall Signs now. It's already past its full $3,500 June budget with 6 days to go, in a month that's 0.7% IS-lost-to-budget (rank-constrained). Extra dollars mostly chase auctions we don't win efficiently. Bring the daily cap down toward the "Budget-Safe Daily" figure.
  3. Ease Real Estate Post back toward plan. At $160/day vs $28/day to land on budget, it will overshoot ~$786. June is its lowest-ROAS month (2.18) by design — don't let it absorb Q4 dollars.
  4. Leave Addresses of Distinction alone, but watch CPL. It's effectively on pace (+4%) and recovering from a weak May. Confirm the added spend is converting near the post-pivot CPL, not the $152 June historical.
  5. Re-run this MTD update before the next client call. Confirms whether cap changes pulled pacing back toward the $10,000 plan or the overspend is locked in.